Helping consumers find their dream diamond

We're building the next generation of diamond tools to educate diamond buyers about what really matters, then connecting them with high quality retailers.

How Jewel Tools will Help Consumers

Avoid poorly cut diamonds across all shapes

Consumers are asked to choose from millions of diamonds across hundreds of retailers, and we all know that not all of these are good stones. We'll help consumers avoid the poorly cut stones, building a feedback loop to the industry that consumers demand more.

Ensure a fair price, based on the current market

For consumers, diamond prices can opaque and confusing. Our Retail Diamond Price Index will ensure diamond buyers understand what value should look like to them on the day they're buying.

Understand light performance

Our 'Sparkle Score' will help customers understand the light performance of the diamond they are assessing, regardless of the shape

Connect to high quality sellers

Buying a diamond is a special part of a customers life, so we're partnering with retailers that put customer experience first and stand behind their merchandise beyond just the purchase.

Diamond Analysis by Artificial Intelligence

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